Yama fishmonger in Tel Aviv was designed to show fish "like jewels"

Israeli structure studio Baranowitz and Goldberg Architects has created Yama, a fishmonger in Tel Aviv with a sculptural inside that was knowledgeable by jewelry shops.

The studio utterly renovated the house, including a sculpted ceiling that was designed to “create a ship-bottom-like formation” to underline the connection to the ocean.

Yama is situated in Tel Aviv’s Florentin space

Yama – which was named after yam, the Hebrew phrase for ocean – contains a show space for showcasing contemporary fish in addition to prepackaged ready-to-cook dishes made by its proprietor, chef Yuval Ben Neriah.

The show counters have been designed to resemble the form of a fin and have an all-white end that contrasts with the fishmonger’s vibrant partitions.

Fish in wall drawers
A pink fridge holds drawers stuffed with fish

For one wall, Baranowitz and Goldberg Architects created a bespoke clay-red drawer fridge that holds prepackaged items.

With the temporary to “redefine the purchasing expertise that prospects are accustomed to”, Baranowitz and Goldberg Architects designed the inside to stress the worth of the product being offered.

Fish counter in Yama
The fish is displayed like gems in a jewelry retailer

“We advised that reasonably than working with portions and nonchalant preparations of the product with the preparation of the fish being uncovered, we wished to emphasise the values of the product inside a sublime setting,” studio founders Irene Goldberg and Sigal Baranowitz instructed Dezeen.

“It’s this facet of the rigorously set show that promotes the worth of what’s offered, very very similar to jewels in a jewelry retailer.”

Fishcounter in tel Aviv store
Baranowitz and Goldberg Architects gave the fishmonger a sculptural ceiling

Metal cabinets in the identical pink hue because the refrigerated drawers maintain delicatessen meals that goes with the fish.

The studio selected the color palette to nod to the graffiti-covered partitions within the surrounding space – the up-and-coming Florentin neighbourhood in southern Tel Aviv.

“The color palette is gentle in its essence, consisting of white and heat gray,” Baranowitz and Goldberg Architects mentioned. “It is just the drawer fridge and show cabinets that convey within the deep and vivid color of clay-red.”

“The aim of the color was two-fold: to create an assertive and robust backdrop of the central island and to recall the vitality of the downtown neighbourhood it’s situated at, with its graffiti artwork partitions and vibrant younger inhabitants.”

Steel shelves in Tel Aviv fishmonger
The red-and-white inside references the encircling neighbourhood

Regardless of designing the shop to have a high-end look, the studio used intentionally easy supplies as a distinction.

“To steadiness the expertise and merge with the vivid alive-and-kicking neighbourhood the shop is situated in, the finishes and supplies chosen for the shop should not notably high-end,” Baranowitz and Goldberg mentioned.

View of Yama in Tel Aviv
The architects used easy supplies for the inside

“Quite the opposite, most of them are easy of their essence and include concrete flooring, plaster and paint-finished steel,” the duo added. “The center of the shop is constructed in stone to raise the show of the fish particularly on the central island.”

To additional underline Yama’s reference to the ocean, Baranowitz and Goldberg Architects added an ornamental coral motif to the door deal with main into the fishmonger.

The studio mentioned it all the time designs bespoke door handles for its initiatives for the reason that entrance is “the start of the story”.

Yama door handle
The door deal with was given an ornamental element

“For Yama, which has a really clear and pared-back design, the door deal with is the one half that was given an ornamental motif,” Baranowitz and Goldberg Architects mentioned.

“We used the graphic design motif that was developed by Anaba studio for all of the packages within the fish store,” the studio added.

“The graphic factor reminds [us of] components from the ocean, coral reef certainly, which additionally reminds us of seawater. We like to mix current components, it’s a part of a narrative of the place.”

Different current Tel Aviv initiatives embody an indoor playground with tree-like columns and a pair of flats with bushes rising via the facade.

The images is by Amit Giron.

Venture credit:

Architects: Irene Goldberg and Sigal Baranowitz
Lighting design: Orly Avron Alkabes
Stone Work: Fervital