South Korean spatial design studio WGNB has accomplished a flagship store for golf model PXG in Seoul, that includes an achromatic materials palette and a graphite-covered wall that leaves smudges on guests’ clothes.
The shop is positioned in Seoul’s Gangnam district and was designed by WGNB to reference the graphite used to supply PXG’s golf golf equipment.
“Fairly than merely making use of the fabric to each airplane, we studied the traits of graphite itself,” the studio informed Dezeen.
“It’s lighter than it seems and is an allotrope of carbon, like diamond. The graphite embeds calmness and humbleness. And, most significantly, it smudges.”
WGNB interpreted these traits within the pared-back varieties and supplies chosen for the store’s inner surfaces and show furnishings.
On the entrances, guests are greeted by a sculpturally engineered graphite block and a wall lined with graphite squiggles that can switch onto fingers and clothes on contact.
A sequence of orthogonal volumes are suspended from the ceiling all through the shop to outline numerous areas inside the open-plan area and incorporate suspended rails for hanging attire.
Made utilizing powder-coated metal slats, the volumes assist to create a way of lightness and buoyancy inside the inside that’s additional enhanced by the cantilevered show unit on the centre of the shop.
An summary animation that ties in with the store’s visible language is displayed on the shop’s outstanding media wall as an alternative of business pictures.
The venture temporary referred to as for a black inside in step with PXG’s visible id. As a substitute of making a monochromatic black-and-white inside, WGNB developed an achromatic design utilizing shades of black and gray.
“Whereas monochromatic supplies are restricted to related tones and hues, an achromatic scheme dismisses color altogether, leaving materiality solely,” the studio stated.
“We used numerous achromatic supplies with distinctive textures and materiality, believing that these would emphasise the concept of shedding mild on the essence of the fabric.”
The restricted materials palette features a micro-cement end that was utilized to partitions and flooring. These textured surfaces are complemented by engineered wooden flooring, which can be used on a number of the partitions.
The staircase main up the mezzanine is completed in marble and cold-rolled metal whereas upstairs, a gray carpet and upholstered furnishings introduce softness to the area.
PXG approached WGNB to design its flagship retailer after seeing a number of the studio’s earlier tasks, together with the all-black store it created for vogue model Juun.J in Seoul.
The spatial design studio was established in 2015 and named rising inside design studio of the 12 months on the 2021 Dezeen Awards, with the judges commending its “attention-grabbing and totally different strategy to retail design”.
The images is by Yongjoon Choi.