Villa Eugénie creates "mechanical backyard" for Dior Spring Summer time 2024 menswear present
French trend home Dior has offered its Spring Summer time 2024 menswear present, by which fashions rose from the ground of a purpose-built construction that was designed by occasions and manufacturing firm Villa Eugénie.
The present happened on the École Militaire in Paris inside a purpose-built gray field construction that was put in on the grounds of the navy school for the event.
Contained in the purpose-built construction, which was created by Villa Eugénie, gray blanketed the inside alongside a gridded steel flooring and stretches of tiered seating that flanked the partitions of the area beneath a lightbox ceiling.
Because the lighting dimmed, signifying the beginning of the present, 51 panels throughout the gridded flooring started glowing and withdrew to disclose a lure door from which fashions individually rose to the inside’s floor stage.
In Dior’s present notes, the presentation was described as a “mechanical backyard” with fashions rising from the bottom like rising “male flowers” or “homme fleurs”, adorned within the brightly colored and embellished Spring Summer time 2024 assortment and floral-like hats.
“A collage of influences and pop iconography takes form in a mechanical backyard of ‘homme fleurs’, concurrently embracing custom and subversion,” stated Dior in its present notes.
“Earlier than we have been trying with our eyes and now we glance with our telephones. Does it look good on movie? Does it look good as a picture to be posted?” stated Villa Eugénie founder, Etienne Russo in an interview with System Journal.
“We researched, we did a number of exams,” Russo continued. “The burden, the pace, the softness, the mechanic behind the opening and shutting, the lighting. All of that has been a journey of analysis. I do not see this as a present extra of a efficiency.”
When all fashions had risen from beneath the flooring of the present area, every circled the perimeter of the inside earlier than returning again to their assigned flooring tile the place they sunk again into the bottom.
The present, which was titled From New Look to New Wave, celebrated Dior males’s inventive director Kim Jones’ five-year anniversary on the home.
The gathering referenced Jones’ predecessors on the home, together with the works of Christian Dior, Yves Saint Laurent, Pierre Cardin, Gianfranco Ferré, Marc Bohan and John Galliano.
British milliner Stephen Jones created a sequence of beanies, which reference Phrygian liberty caps, that see the cockade of the freedom cap changed with conventional Chinese language velvet flower head equipment named Ronghua.
Jones’ references to flora and gardens should not new in his messaging and collections at Dior. For its Spring Summer time 2023 menswear present, Jones collaborated with Villa Eugénie to create a reproduction set of Christian Dior’s childhood house and backyard with 19,000 flowers.
Previous to that, Dior’s Spring Summer time 2022 menswear present comprised a set that included 27 outsized sculptures of cacti, mushrooms and roses organised round a wrought backyard gate.
At Dior’s Autumn Winter 2023 womenswear present, artist Joana Vasconcelos created a 24-metre-long set up that utilised materials and textiles from the gathering.
The images is by Adrien Dirand until acknowledged in any other case.
