Type Us With Love and Samsung exchange the couch with textile "watching platform"

The couch is reimagined as a reconfigurable hammock on this idea offered at Stockholm Design Week by electronics model Samsung and design studio Type Us With Love.

Shift is a prototype textile “watching platform” that may change kind relying on the variety of folks utilizing it and the variety of screens in use within the room.

Shift is a prototype for a settee of the longer term

Type Us With Love developed the idea after Samsung Nordic challenged the Stockholm-based studio to invest how the couch of the longer term will reply to the altering position of the tv.

“The TV has developed lots over the previous 10 years, and never solely the TV itself however what we use it for,” stated Magnus Per Nilsson, Nordic product supervisor at Samsung.

The design takes the type of an enormous reconfigurable hammock

“You should utilize the TV for video calls along with your kin, you need to use it for gaming, you need to use it for exercises,” he stated.

“We needed to discover what this implies for the way forward for furnishings. The method is there to set off our creativeness concerning the methods customers would possibly use our merchandise.”

Shift sofa of the future by Form Us With Love and Samsung, folded up
The product might be packed away when not in use

The Shift prototype, which is on present at Type Us With Love’s Stockholm studio, is suspended from the partitions of a makeshift room like a big hammock.

The designers have additionally created a collection of fashions and visualisations that present how the textile might be hooked up to a body, or tensioned to create completely different seating positions that embrace a conventional couch form.

Shift framework models
Fashions present how Shift might be hooked up to completely different frames

Karin Blomberg, design supervisor at Type Us With Love, stated the goal was to create a design extra versatile and space-efficient than a static couch.

This responds to the concept that dwelling environments have gotten more and more multifunctional, with different screens getting used apart from the tv.

“We’ve extra screens in our houses than we had 10 years in the past, so we’ll most likely have much more within the subsequent 10,” stated Blomberg.

“Should you have a look at the couch in the present day, it is nonetheless a really conventional setup,” she continued.

“It is not actually match for households the place everybody could be watching one thing on a distinct gadget, however equally gathered on the couch. It additionally takes up a whole lot of sq. metres whenever you’re not utilizing it.”

Shift textile colours and patterns
The design might be created in several colors and weave patterns

Shift is designed with the thought you possibly can transfer it between rooms, or pack it away when not in use.

“What we need to obtain with that is the pliability to take a settee away or reconfigure it,” Blomberg added.

“The couch types its form round you, not the opposite means round.”

Shift visualisation by Form Us With Love and Samsung
The textile might be tensioned to create a conventional couch form

The prototype makes use of considerably much less supplies than the standard couch, which is predominantly constituted of foam.

It consists of textile ribbons which are stitched collectively in a sample that resembles basket weave. The designers have not specified what this textile will likely be constituted of.

“We do not know what supplies we may have sooner or later, so the thought wanted to be adaptable for brand new supplies,” stated Blomberg.

The protoype combines black and white with vibrant shades of blue and orange, whereas materials samples showcase different doable colourways and patterns.

Shift sofa of the future in various configurations
Visuals present the potential for different seating preparations

Type Us With Love usually launches tasks throughout Stockholm Design Week, with previous examples together with mix-it-yourself cosmetics model Forgo and the Testing Grounds prototype testing.

Shift is on present on the studio’s versatile new studio area, which opened its doorways for the primary time throughout Stockholm Design Week in September 2022.

The designers hopes the design will “encourage the business to suppose outdoors the field in terms of future couch design”.

“We’re not launching a product. However perhaps we are able to encourage the business to consider decreasing the quantity of fabric in furnishings and making it smarter,” added Type Us With Love CEO and co-founder Jonas Pettersson.

Shift is on present on the Type Us With Love studio from 7 to 10 February 2023 as a part of Stockholm Design Week. Browse our digital information to the pageant or go to Dezeen Occasions Information for extra structure and design occasions happening all over the world.