Dutch studio AMO created an aluminium-clad area with slime falling from the ceiling to kind liquid partitions for trend home Prada’s Spring Summer time 2024 menswear present.
Situated within the Deposito area on the model’s Rem Koolhaas-designed Fondazione Prada artwork centre in Milan, AMO clad the partitions, flooring and suspended ceiling in aluminium to create a cage-like construction for the present.
Inside this industrial area, fashions walked between liquid partitions shaped by 3,000 kilos of slime that dripped down from the ceiling and shaped inexperienced puddles on the ground.
A hoop of business lamps positioned across the ceiling lit up the catwalk, including to its scientific really feel.
By creating ever-shifting slime “partitions”, AMO’s design aimed to vary the notion of the economic area, including an natural side that might additionally have an effect on how the viewers noticed and interacted with the fashions.
Each the aluminium construction used for the partitions, ceiling and flooring and the slime will finally be despatched again to their suppliers to be recycled.
The design of the showspace nodded to that of the gathering itself, known as Fluid Type, which Prada described as “an examination of fluid structure, across the human physique”.
“The idea of fluidity framing the human kind once more expands, represented by the showspace within the Deposito of the Fondazione Prada,” Prada stated. “Summary partitions spring to mind by fluid interruptions, forming an ever-shifting enfilade by which the fashions course of.”
The Fluid Type assortment, designed by Prada founder Miuccia Prada and the model’s co-creative director Raf Simons, was designed to have a fluidity that might differ from historically inflexible tailoring.
“The final word purpose is a continuing consciousness of the physique inside, and its liberation,” Prada stated.
This fluidity within the design was exemplified by mushy, squishy leather-based baggage, looser interpretations of historically structured shirts, ornamental pockets and purposes of corsages and fringes.
“These garments are in the end reflective of our pure state – the dynamic motion and fixed transformation inherent to humanity,” the model added.
AMO, which is the analysis and artistic studio of Dutch structure agency OMA, has created quite a few present designs for Prada within the Fondazione Prada area.
For the style model’s Autumn Winter 2023 menswear present it added a shifting ceiling and artwork deco chandeliers, whereas final summer season’s menswear present featured an outsized paper home.
The pictures is courtesy of Prada.