American producer Pharrell Williams has been named inventive director of menswear at French style home Louis Vuitton, a place held by Virgil Abloh earlier than his demise.
Louis Vuitton introduced that Williams’ title could be instated “efficient instantly”, together with his first assortment set to be introduced in June 2023 through the menswear season at Paris Trend Week.
The place was beforehand held by Abloh, who died from most cancers in 2021. Williams’ appointment means he’s the second Black American designer to carry a lead place at Louis Vuitton – succeeding Abloh, who was the primary.
Though Williams’ appointment could not seem to be an apparent alternative, given his fame largely stems from being a music producer and rapper, Williams has a historical past in style and has beforehand labored with quite a few luxurious style manufacturers.
Longstanding style profession
In 2003 Williams based the streetwear label Billionaire Boy’s Membership with music producer, clothier and now Kenzo creative director, Nigo. Williams additionally oversees a sublabel of Billionaire Boy’s Membership named Ice Cream.
In 2004 Williams and Nigo collaborated with Louis Vuitton and then-creative director Marc Jacobs to supply a group of sun shades. Williams later went on to create a jewelry assortment for the home.
Whereas being Chanel’s first male ambassador, Williams designed a capsule assortment with the historic Parisian style home in 2019.
“I’m glad to welcome Pharrell again residence, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new males’s inventive director,” stated Louis Vuitton’s chairman and CEO Pietro Beccari.
“His inventive imaginative and prescient past style will undoubtedly lead Louis Vuitton in the direction of a brand new and really thrilling chapter.”
Louis Vuitton’s menswear division has been and not using a inventive director since Abloh’s passing and has as a substitute leaned on its atelier to ship a sequence of collections that had been designed by and devoted to the late designer.
Within the lead-up to this announcement, Liberian-American clothier Telfar Clemens and Jamaican-British style designers Grace Wales Bonner and Martine Rose had been stated to be within the operating for the place.
Exploring Louis Vuitton as a “Cultural Maison”
“Pharrell Williams is a visionary whose inventive universes increase from music to artwork, and to style – establishing himself as a cultural, world icon over the previous twenty years,” stated Louis Vuitton in a press release.
“The best way wherein he breaks boundaries throughout the assorted worlds he explores aligns with Louis Vuitton’s standing as a Cultural Maison, reinforcing its values of innovation, pioneer spirit and entrepreneurship.”
In 2022, New York design studio Snarkitecture designed a flagship retailer for Billionaire Boys Membership in Miami that used recycled supplies. Williams launched his Goodtime Lodge in Miami Seaside that evoked a “reimagined artwork deco” look.
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