MAD installs reflective ETFE dice at Milan design week

Chinese language structure studio MAD has inserted a 12.5-metre-tall dice, named Momentum, into the courtyard of the College of Milan throughout Milan design week.

The dice measures eight metres alongside every of its edges and is anchored to the grassy garden of the college’s courtyard at a 45-degree angle.

The set up is titled Momentum. Picture is by Andrea D’Antrassi

It was created in collaboration with lighting firm L&L Luce&Mild and commissioned by funding firm AXA IM Alts for the Interni Design Re-Evolution exhibition, which takes place on the College of Milan.

It was constructed utilizing ETFE – a plastic polymer that’s usually used as an alternative choice to glass, which was mounted throughout the floor of the iron body and used to hide the inside of the construction.

Photo of the installation
It was put in on the College of Milan

Given the reflective materials high quality of the ETFE polymer used, through the daytime its floor displays its environment. At evening it turn into a lightweight beacon on account of a synthetic gentle supply by L&L Luce&Mild located inside the dice construction.

The factitious lighting was created with 9 lights, which had been set to pulse at intervals to create a beating heart-like rhythm. The position of the ETFE throughout the iron construction means gentle is ready to glow between every of the lengthy strips.

“Within the daytime, Momentum’s pores and skin displays the encompassing setting of the courtyard of Statale College, changing into a forever-changing artwork type of its personal,” stated MAD.

“As evening falls, and the set up turns clear and ethereal, the lighting inside illuminates a brand new character.”

Photo of a person with the Momentum installation
It was constructed utilizing iron and ETFE. Picture is by Andrea D’Antrassi

The set up was designed to “freeze the second of artwork creation” based on MAD, which defined the construction goals to characterize totally different types of artwork.

“Momentum seeks to freeze the second of artwork creation, with the best dice is used as a provider to undertake totally different types of artwork expression,” stated the structure studio.

“Momentum, exhibited through the Salone del Cell, hopes to evoke the solidification and refinement of time with this manner,” it continued.

Photo of Momentum reflecting light
The set up has reflective surfaces

Momentum additionally consists of an AR expertise whereby viewers can scan a QR code and entry filters that improve and alter the look of the set up.

“At a time when all the pieces is fast, and all the pieces could be replicated digitally, Momentum is, on the one hand, the spark, the unique concept; on the opposite, it’s the examine, complexity and care behind inventive improvement,” stated L&L Luce&Mild.

In China, MAD’s founder Ma Yansong adorned an deserted constructing with vibrant fishing nets and reflective movie that goal to blur the facade of the constructing with its environment. Elsewhere at Milan design week, Pure Materials Studio and designer Zuzanna Skurka created an set up from bio textiles made utilizing surplus bricks.

The pictures is by Moreno Maggi except said in any other case.

Momentum takes place from 17 to 23 April 2023 at Through Festa del Perdono, 7, 20122 Milan, Italy. See our Milan design week 2023 information on Dezeen Occasions Information for details about the various different exhibitions, installations and talks going down all through the week.