Lego releases toy figures that "have fun various friendships within the trendy world"
Toy model Lego has added 5 various characters together with a woman with a lacking limb, one with the pores and skin situation vitiligo and one other with nervousness to its assortment of Lego Pals figures.
Launched by the Danish toy producer final month, the brand new characters have a spread of pores and skin tones, bodily disabilities and neurodiverse psychological situations.
“The 2023 Lego Pals Universe consists of characters with a greater variety of pores and skin tones, cultural backgrounds, disabilities and neurodiversity, all with genuine personalities and relationships,” stated Lego.
“This subsequent technology is designed to have fun various friendships within the trendy world.”
Every new Lego Pals character has its personal storyline and capabilities. Liann “is of course curious and at instances a bit impulsive,” whereas Paisley is described by the model as somebody who “generally struggles with nervousness” and crafts-lover Fiona has Down’s Syndrome.
In the meantime, Lego stated that Autumn – who was born with one limb lacking – “is happiest when on her personal exploring nature and the outside” and Jordin has vitiligo, which provides her pores and skin different-coloured pigments.
Whereas the mini figures can’t be bought on their very own, they are often purchased inside world-building units that embrace an artwork faculty, a canine rescue centre and a world faculty.
The characters additionally seem in digital format in a video sequence launched on Youtube. They type a part of Lego’s newest launch, which additionally consists of different re-imagined characters.
Latest analysis carried out by the corporate discovered that 68 per cent of youngsters need toys to higher mirror actual life. Analysis carried out by Opinium Analysis for Lego gathered information from 18,000 youngsters aged between six and 12 in 19 nations.
A key takeaway was that the toys wanted to be relatable in order that youngsters might be taught from them and apply their newfound data to their very own relationships.
“After an unimaginable 10 years on Lego Pals, this re-imagination has enabled us to push the boundaries within the reflection of contemporary, childhood friendships in order that youngsters can really see their experiences mirrored on the earth round them,” stated head of product at Lego Pals Tracie Chiarella.
“From the analysis, it is nice to see that youngsters acknowledge the significance of friendship for his or her psychological well being and it is encouraging to listen to they need extra emotional range to be represented within the content material they devour and the toys and characters they play with.”
The set varieties a part of Lego Pals, a product vary of Lego toys that was created in 2012. The vary was initially focused at women after Lego discovered that older women sometimes not play with Lego’s plastic development bricks.
The Lego Pals line has confronted criticism over its gendered method because it debuted and has since pledged to take away gender bias from its merchandise.
The corporate has additionally made strikes to make its conventional constructing bricks extra accessible. It created a set of bricks printed with letters and numbers from the braille alphabet, in order that blind and partially sighted youngsters might be taught to learn as they play.
To maintain up with societal adjustments, it additionally launched a package for constructing and programming robots, which was designed to encourage a youthful technology to learn to code.
The photographs are courtesy of Lego.
