Kim Kardashian brings poolside vibes to SKIMS swimwear pop-up at Selfridges

A 3-tiered diving board stands subsequent to a metallic palm tree inside this pop-up store that designer Willo Perron has created for Kim Kardashian’s lingerie model SKIMS in London.

The model’s first bodily retail house within the UK, on the Selfridges division retailer in London, follows the identical system as its debut store in Paris. Right here, surfaces have been coated in panels of shiny plastic with light thermoformed curves to counsel the form of the human physique.

SKIMS has opened a swimwear pop-up in Selfridges

However for this non permanent summertime pop-up, Perron deserted the model’s typical fleshy color palette in favour of a pale blue hue harking back to a closely chlorinated swimming pool.

The ensuing plastic panels are so shiny they appear virtually moist as they kind the whole lot from mirror frames and bench seats to wall panels and the store’s monolithic until counter, which is embossed with the SKIMS brand.

Diving board sculpture by Willo Perron of Perron-Roettinger
A 3-tiered diving board sculpture types the centrepiece of the shop

An enormous reproduction of a three-levelled diving board stands on the coronary heart of the shop, with a stepped base and springboards shaped from lengths of the identical baby-blue plastic.

Shiny chrome tubes act as handrails and are repeated all through the shop within the type of gridded partitions and clothes rails, curving across the columns of the Grade II-listed division retailer.

Rounding off the poolside ambiance is an identical metallic palm tree sculpture, built-in into the lengthy bench set that runs alongside the shopfront.

To show stacks of rolled-up nude-coloured SKIMS towels, Perron additionally added two smaller freestanding platforms with the identical steps and chrome handrails because the diving platform however minus the springboards.

Entrance to SKIMS Swim Selfridges pop-up
Thermoformed plastic panels in shiny blue glad a lot of the inside

Taking up Selfridges’ ground-floor pop-up house The Nook Store till 8 July 2023, the store will supply the model’s core assortment of swimsuits and bikinis alongside restricted editions and seasonal colourways.

Clients may even have the ability to purchase ice cream to match their swimwear, saved in baby-blue freezers courtesy of London gelato firm Chin Chin Labs.

SKIMS Swim Selfridges pop-up by Willo Perron of Perron-Roettinger
A metallic palm tree decorates the shop

“I am thrilled to deliver SKIMS Swim to London for the first-time ever and take over The Nook Store at Selfridges with our most conceptual pop-up expertise so far,” stated SKIMS co-founder and artistic director Kim Kardashian.

“We’ve followers all around the world,” she added. “As we enter the following section of SKIMS retail, I stay up for connecting with these clients by means of revolutionary procuring experiences on a world scale.”

Overview of baby-blue retail space by Willo Perron of Perron-Roettinger
A metallic palm tree completes the poolside ambiance

Returning for its second 12 months, SKIMS’s swimwear providing is pitched in direction of offering numerous ranges of protection for various physique sorts and modesty necessities.

That is an extension of the model’s drive to create inclusive underwear and shapewear that works for individuals of various sizes and talents, following the launch of its Adaptive Assortment final 12 months.

Over the following three years, the model is planning to open a roster of freestanding shops throughout the UK and EU.