Ivy Studio populates MAD Artistic Hub with pink and purple parts

Montreal-based Ivy Studio has turned a former print store into places of work and inventive areas, with a “work in progress” aesthetic punctuated by vibrant moments.

MAD Collectif organises world style, artwork and design occasions, and after rebranding from Groupe Sensation Mode in 2022, the corporate determined to search for a brand new base location for its staff.

The all-white inside of MAD Artistic Hub is contrasted by a marble bar counter and lilac stools

Ultimately, it discovered a 3,600-square-foot (334-square-metre) house on the bottom flooring of a two-storey constructing in The Village space of Montreal, which turned the MAD Artistic Hub.

“The target for the brand new location was to give attention to creativity and collaboration and for it for use not solely by their staff internally but in addition by their a number of companions and collaborators – a versatile house made for sharing concepts and dealing collectively,” mentioned Ivy Studio.

Detail of bar counter and stool
The house is designed to look unfinished, by using uncovered wall studs

In-built 1939 as a print store, the lengthy house solely has home windows on its street-facing facade.

This dictated a format the place public areas are situated within the entrance, whereas non-public rooms are located in direction of the again.

Bar counter contrasts all-white interior
The entrance space is meant to host occasions, exhibitions, pop-up retailers and extra

A two-foot distinction within the flooring stage helps to outline these two zones.

In each areas, vibrant accents together with classic sofas and chairs stand out from the present partitions, plumbing and air flow gear which had been all painted white.

White tiled space with purple sofa
White ceramic tiles cowl the ground and low partition partitions that outline the general public space

Areas are deliberately meant to look unfinished, with uncovered metallic studs, observe lighting and unpainted metallic door frames all including to this look.

“The ‘work in progress’ aesthetic makes it really feel as if the place is present process a continuing evolution and mirrors the model’s new forward-thinking strategy,” mentioned architect Philip Staszewski, one of many 4 Ivy Studio co-founders.

Purple sofas with raised work area behind
Purple sofas pop towards the white tiles

Guests enter a restaurant that includes a richly colored marble bar counter, which starkly contrasts the white ceramic tiles that cowl the encompassing four-foot-high (1.2-metre) partitions and your entire flooring.

A banquette follows the wall and runs beneath the window, its cushions lined in textured purple velvet.

Ramp up to office space
A ramp under a path of lights results in the raised workspace on the again

Pink and orange poufs accompany galvanised metal tables, and lilac bar stools serve the counter, collectively offering a versatile and casual house for workers and occasions.

On the opposite facet of an enclosed stairwell that divides the plan is one other naturally lit space used for photoshoots, reveals or pop-up retailers. Cozy purple chairs provide further seating right here.

A 16-foot (4.9-metre) ramp leads as much as the raised stage, the place rows of open desks are positioned subsequent to the periphery partitions.

“The ramp main in direction of the again is supposed to be an expertise of its personal,” mentioned Ivy Studio. “The slim ceramic-clad passage is positioned beneath a sequence of linear lights, giving the impression of strolling down some model of a runway.”

Pink fiberglass insulation exposed through polycarbonate wall panels
Clear polycarbonate panels expose the pink fibreglass insulation round assembly rooms

Non-public places of work and assembly rooms are fashioned by partition partitions that current pink fibreglass insulation behind clear polycarbonate panels.

The insulation helps to soundproof the small rooms for workers taking calls, notably throughout occasions or events happening within the entrance.

Tops of chairs visible behind tiled partition walls
Open desks for workers are laid out alongside periphery partitions

Ivy Studio has accomplished a number of initiatives in its house metropolis, every taking part in with color otherwise.

They embrace a restaurant with a inexperienced marble pizza oven, a co-working workplace that includes mint inexperienced and burgundy hues, and a spinning studio dominated by black.

The images is by Alex Lesage.

Mission credit:

Design and structure: Ivy Studio
Workforce: Gabrielle Rousseau, David Kirouac, Guillaume B Riel, Philip Staszewski
Development: Gestion Gauthier Development