Within the arty Paris district of Saint-Germain-des-Prés, Stockholm design studio Halleroed has designed a brand new boutique for French bag and baggage model L/Uniform.
Taking cues from the model’s easy, rational strategy to design, Halleroed design lead Ruxandra Halleröd created a sequence of backdrops that permit the merchandise to “come out in a gorgeous manner”.
The boutique is comprised of two rooms that drawing on L/Uniform’s French heritage alongside a mix of Japanese and Scandinavian design traditions – often known as Japandi.
The primary room was designed to nod to the vernacular of the normal French market, with stepped show furnishings and rustic supplies, corresponding to partitions papered in woven raffia.
“It reminds us of L/Uniform’s use of French canvas on its extra useful baggage, however on an even bigger scale,” Halleröd instructed Dezeen.
“We used a Shaker-inspired strategy the place baggage are hung from hooks. There’s an affiliation with on a regular basis market life as a result of a few of these baggage are particularly made for bringing to the market.”
To create a hanging visible distinction with the pure textures of this house, Halleroed added a monolithic show desk in deep burgundy with a high-gloss end.
The second room is extra “elegant and eclectic”, in line with Halleröd. Right here, L/Uniform’s leather-based purses are displayed in opposition to a palette of sentimental pink and inexperienced, that includes an olive-coloured velvet couch and pistachio show cupboard alongside tactile parts just like the handwoven jute-and-wool carpet.
The identical shiny purple end from the primary room can also be reprised – on this case utilized to 2 uncovered pipes, round which Halleroed has constructed a low timber cupboard.
“We labored with color, texture and materials as one entity, creating distinction and likewise unity,” stated Halleröd.
Across the counter, Halleroed added cedar cladding “for a Japanese feel and appear”.
That is mirrored throughout the store with particulars corresponding to a rice-paper pendant gentle by Isamu Noguchi and chairs by George Nakashima, in addition to cedar desk lamps with rice-paper shades created by a Japanese cabinetmaker.
Gallic influences are mirrored within the lighting by Pierre Chareau and Charlotte Perriand and the bush-hammered limestone ground, which in line with Halleröd has a “calm, classic contact that for us may be very French”.
Halleroed additionally introduced Swedish parts into the combination, reflecting the studio’s personal strategy.
“With our minimalist Scandinavian mindset, we choose to work with fewer parts and supplies however in a aware and exact manner,” stated Halleröd.
“Working with wooden and craft is one thing that I feel is frequent for each Japan and Sweden, whereas we consider the nice and cozy tones right here as being each French and Japanese.”
“Most of the objects within the retailer had been handmade particularly for the house, which was essential for us since we consider that this displays the L/Uniform mentality and strategy,” she added.
Because it was based in 1998, Halleroed has accomplished plenty of high-end boutiques world wide.
Amongst them are an Pimples Studios retailer in Chengdu and numerous outposts for Swedish streetwear model Axel Arigato in Berlin, Paris, Copenhagen and London.
The images is by Ludovic Balay