Grohe's Milan design week set up creates reflections in historic courtyard

Grohe’s water-inspired set up within the courtyard of a historic artwork museum options on this Instagram Reel produced by Dezeen for the model as a part of Milan design week.

Grohe, a producer of sanitary fittings for kitchens and loos, has overhauled the courtyard of Milan’s Pinacoteca di Brera to showcase its newly revitalised premium sub-brand named Grohe Spa.

Grohe has created a water-inspired set up for Milan design week

The set up features a reflective pool of water with 4 mirrored cubes at every of its corners, which include reveals that reference Grohe Spa’s design ethos.

The pool of water creates reflections of the options inside the neoclassical courtyard, together with a bronze statue of Napoleon in its centre and two storeys of columns framing arched walkways.

Grohe milan design week
The set up showcases premium sub-brand Grohe Spa

Inside every dice, a special facet of the Grohe Spa model and its “well being by water” idea are revealed.

Reveals embrace customized 3D metal-printed merchandise, the bespoke Atrio and Attract Personal collections, modular bathe options, and Grohe Spa’s portfolio of colors and finishes.

Grohe Milan design week
As a part of the set up, Grohe merchandise are exhibited inside 4 mirrored cubes

The set up was designed by Grohe’s in-house design workforce Lixil International Design.

Guests can see the set up till 23 April at Pinacoteca di Brera, By way of Brera 28, Milan.

Milan design week 2023

See our Milan design week 2023 information on Dezeen Occasions Information for details about the various different exhibitions, installations and talks happening all through the week.

Partnership content material

This video was produced by Dezeen for Grohe as a part of a partnership. Discover out extra about Dezeen partnership content material right here.