Golem creates "pleasure-driven" pink inside for Superzoom gallery

Bubblegum-pink partitions, flooring and furnishings create unconventional areas for displaying artwork at this gallery in Paris designed by native studio Golem.

Headed by architect and artist Ariel Claudet, the observe was invited to design the inside for the Superzoom artwork gallery, which is situated within the historic Le Marais district.

Superzoom gallery in Paris options bubblegum-pink interiors

The gallery includes three areas organized in an uncommon order, with the gallery director’s workplace on the entrance, a white-cube gallery house within the centre and an accessible cupboard space on the rear.

“We flipped upside-down the traditional and elitist sequence of an artwork gallery, providing guests a brand new pleasure-driven expertise and the gallery managers three spatial instruments for a wide range of curatorial approaches,” defined Claudet.

All-pink walls and floors in Superzoom gallery in Paris
Pink is Superzoom’s signature color

Superzoom’s signature color pink was used as the idea for the design, reflecting the vibrancy of the native nightlife and techno scene the place the gallery mingles with artists and collectors, in keeping with Claudet.

An built-in sound system hooked as much as a vinyl report participant offers a soundtrack of digital music to reinforce this connection.

The “pink den” accommodates a built-in bench for guests and an artificial grass

By inserting the director’s bright-pink workplace on the entrance, Golem aimed to create an entrance that’s hotter and extra inviting than a typical white gallery house.

The “pink den” accommodates a built-in bench for guests and a faux grass carpet that contributes to the nice and cozy, tonal aesthetic.

Record player within art gallery by Golem
The built-in sound system is attached to a report participant

Guests can proceed via into a big and versatile white-walled gallery. This show space stays related to the primary spatial idea due to the pink openings on both facet.

The ultimate house inside the gallery is a storage space with partitions painted the identical shade of energetic pink. In a traditional gallery setting, this house could be hidden away. However right here, it’s open and accessible to guests.

Every of the areas in Superzoom’s gallery can be utilized for exhibiting work, both independently or collectively.

For instance, Golem steered the white dice could possibly be used for a solo present whereas different artists’ work is introduced within the director’s workplace and cupboard space.

White-walled gallery with overhead lighting by Golem
A white-walled gallery offers extra space for exhibiting artwork

All the furnishings and the pink wall separating the white dice from the director’s workplace are cell and could be eliminated to create a bigger house for exhibitions or events.

Golem designed the newborn pink desk featured within the director’s workplace as an emblem of the gallery that may be taken to artwork festivals or used for shopper dinners.

Pink interiors at Superzoom gallery
The pink workplace desk could be eliminated and delivered to artwork festivals

Claudet based Golem in 2021 after working as an architect for practices together with Rem Koolhaas’s Rotterdam-based agency OMA.

Different all-pink interiors revealed on Dezeen embody a fur-covered Balenciaga retailer in London and the Minimal Fantasy vacation condo in Madrid.

The images is by Cyrille Lallement.