"Formidable" Italian furnishings model Zanotta acquired by Cassina

Italian furnishings model Zanotta has been offered by Italian firm Tecno to furnishings model Cassina, which is a part of the US-owned Haworth Life-style Design group. 

Cassina bought Zanotta with the goal of utilising its worldwide distribution community to increase its attain, however acknowledged that the model retain autonomy over its product vary, which incorporates seminal designs such because the Mazzandro stool by Achille and Pier Giacomo Castiglioni (above).

“We are going to assure ample operational autonomy to this formidable model in order that it could possibly proceed its inventive journey by means of the seek for new expertise and the enhancement of its distinctive product portfolio,” mentioned Cassina CEO Luca Fuso.

“We are going to maintain Zanotta and work in the direction of producing the best consideration for it to develop worldwide.”

Cassina to assist Zanotta “take advantage of its potential”

Zanotta was created in 1954 by Aurelio Zanotta and was initially targeted on producing tender furnishings equivalent to sofas and armchairs, which on the time had been largely made in upholstery workshops.

The model made a reputation for itself within the early Nineteen Seventies when it started to breed iconic items by Italian rationalist architect Giuseppe Terragni such because the Lariana and Follia chairs.

Over the next a long time, Zanotta collaborated with the likes of architect Gae Aulenti, Memphis Group founder Ettore Sottsass and avant-garde structure group Superstudio.

In 2017, fellow Italian furnishings firm Tecno grew to become a majority stakeholder within the firm, with the goal of giving each manufacturers higher entry to worldwide markets.

Right this moment, Zanotta is on the market in 700 shops throughout 50 international locations, with additional worldwide enlargement within the works below Cassina’s management.

“Following these years of intense work, which have introduced Zanotta again into the highlight, I’m completely happy that this excellent firm can proceed its journey facet by facet with an vital participant like Cassina, who will assist it to take advantage of its potential,” mentioned Giuliano Mosconi, the CEO of Tecno/Zanotta group.

Italian manufacturers are persevering with to consolidate to scale up

The transfer is the most recent in an extended line of consolidations within the Italian furnishings trade.

US workplace furnishings big Haworth Life-style Design beforehand purchased a majority stake in Cassina in addition to plenty of different heritage design manufacturers together with Cappellini and Alias when it acquired Italian furnishings group Poltrona Frau in 2014.

Since then, the Haworth Life-style Design group has expanded to incorporate Italian design model Interni and the Luxurious Dwelling Group, which produces and distributes the furnishings traces of main luxurious manufacturers together with Versace, Dolce & Gabbana, Bentley and Bugatti.

Cappellini inventive director Giulio Cappellini beforehand advised Dezeen that the consolidation had given his model a much-needed benefit internationally.

“It is not sufficient to do good merchandise; we want the chance to advertise the merchandise all over the place on the earth,” Cappellini mentioned.

“The issue with lots of Italian corporations is that they might be very well-known worldwide, with numerous merchandise in several artwork museums, however actually they’re too small for the worldwide market.”