Fifteen revolutionary designs have been shortlisted for Dezeen and Bentley’s Future Luxurious Retail Design Competitors, which known as for ideas that reimagine the way forward for luxurious retail.
Over 145 entrants from greater than 33 international locations world wide entered the competition, which challenged architects and designers to envisage what luxurious retail might appear to be in 2030 and past.
Via the competitors, Dezeen and Bentley sought to find forward-thinking concepts for each digital and bodily luxurious retail experiences of the long run, out and in of the automotive world.
Entrants have been tasked with designing any retail expertise on this planet of up to date luxurious life-style, whether or not or not it’s real-world, digital, or a mix of each.
Fifteen designs have now been shortlisted and are within the operating for a share of the £30,000 prize pot. The winners will likely be revealed later this month.
The winner will obtain a prime prize of £15,000, whereas the runner-up will obtain £10,000 and the third-placed entrant will obtain £5,000.
The shortlisted entries are listed beneath within the order that they have been submitted.
W13: The Bentley Wellness Resort by Monte Reed
Philadelphia, Pennsylvania, USA
Monte Reed imagined a wellness lodge that imbues Bentley’s heritage and design prowess to “seamlessly mix modernity with timeless magnificence”.
The lodge, which is characterised by its “earthly environment”, incorporates a spa that merges historical therapeutic practices with superior applied sciences to supply bespoke remedies and improve rejuvenation and leisure.
Every lodge room is designed to replicate the craftsmanship and aesthetic of particular automobile fashions, from Bentley’s Continental GT to its Flying Spur automobile.
All through the lodge, every area is furnished with Bentley-designed furnishings to enhance the interiors and showcase the model’s craftsmanship.
“W13 goes past conventional hospitality, providing a transformative expertise embracing sustainability,” Reed stated. “It is a wellness retreat that empowers visitors on a journey of self-discovery, guided by tailor-made programmes in mindfulness, diet and health.”
Roam by Sam Mcheileh and Caitlin Ure
New York Metropolis, USA
Sam Mcheileh and Caitlin Ure created a retail expertise known as Roam, which applies the comfort of automotive mobility to Bentley-branded structure and actual property.
The idea goals to supply a extra immersive and personalised expertise when buying actual property, which at the moment requires consumers to bodily go to gross sales suites during which 2D ground plans, visualisations and mock-ups are introduced, leaving consumers to make use of their creativeness.
As a substitute, Mcheileh and Ure suggest an omnichannel different, which features a bodily one-to-one appointment and a hybrid immersive mixed-reality expertise. This, in flip, eliminates the necessity for the development of unsustainable, momentary show suites.
When shoppers make an appointment, a self-driving Roam car arrives at their doorstep. Within the higher area, shoppers can decide to make use of the Concierge mode, which allows them to make choices on the layouts, supplies, finishes and fixtures of their residence; or the Imaginative and prescient mode, during which the inside area transforms to depict their choices by means of an immersive show.
Every Roam inside may be absolutely customised to the shopper’s preferences together with ambiance, scent, lighting ranges and refreshments. The autos are absolutely powered by photo voltaic vitality through panels fastened on its exterior pores and skin.
“Roam affords a memorable expertise that’s tailor-made to private preferences, comes direct to the person, and is thoughtfully enhanced with know-how,” the designers stated.
Quantum Bar by Louis Zhang Studio
Louis Zhang Studio designed a futuristic idea bar set in London’s St Paul’s Cathedral. Known as Quantum Bar, the shell of the bar is made with clear photovoltaic photo voltaic glass as a nod to Bentley’s photo voltaic automobile park in Crewe.
The bar options undulating clear “branches” to emulate the dome of the cathedral and supply unobstructed views. Different components are designed to echo the aerodynamics related to motor sports activities and automotive engineering.
Guests to Quantum Bar can be greeted with a synthetic intelligence (AI)-enabled good system upon arrival. This scans a QR code that analyses shopper preferences, pursuits and behaviours, in addition to market indicators for seasonal foods and drinks with a purpose to make personalised suggestions.
“An understanding of the origin and heritage of luxurious items is turning into more and more essential,” Zhang stated. “Typically, shoppers encounter drinks they love, however have very restricted information of which meals must be paired with that drink.”
“AI’s predictive capabilities present shoppers with a richer, extra fulfilling expertise,” he continued.
Bentley World by Christoffer Rostvad and Jonathan Udemezue
Christoffer Rostvad and Jonathan Udemezue designed a sinuous expertise centre characterised by “sustainable luxurious”.
The centre can be composed of glulam timber, chosen for its sturdiness, renewability and talent to embed carbon and cut back emissions.
It’s zoned into varied areas that showcase totally different facets of the Bentley model. This features a showroom displaying its newest fashions and improvements, a lounge for leisure and socialising, a workshop that allows prospects to personalise their autos and a gallery exhibiting Bentley’s historical past and heritage.
The centre would additionally incorporates a VR room that permits prospects to envisage Bentley vehicles in numerous landscapes. The area is a Web3 platform accessible by means of AR/VR headsets and permits prospects to attempt on garments, equipment and vehicles in reasonable settings, enabling them to really feel the supplies and textures by means of haptic suggestions and co-create with on-line designers utilizing AI instruments.
“Our design will create an area that celebrates Bentley’s values and imaginative and prescient, offering an immersive and personalised buyer journey that can improve loyalty and engagement,” the designers stated.
Bentley Moon Rally 2030 by Luca Rizzi Brignoli and Fang Zhou
V10 co-founders Luca Rizzi Brignoli and Fang Zhou imagined a mirthful lunar expertise, made attainable by vital developments in area journey know-how accompanied by synthetic intelligence.
The idea sees 100 drivers invited to compete in a qualifying race held at Bentley’s headquarters, with the highest 10 incomes a coveted spot within the Bentley Moon Rally.
On their travels to the moon, contributors of the race can be handled to an all-encompassing luxurious expertise, which incorporates the help of a private tailor who designs customized area fits created with 3D physique scans, in addition to specialised lunar journey tools and gourmand meals that’s tailor-made to swimsuit every driver’s preferences and picked up wellness knowledge.
A choose variety of visitors can be invited to the Bentley Enviornment on the moon for a particular viewing expertise of the race. AR/VR headsets can be supplied to fanatics world wide, to create an immersive and fascinating expertise for these again on Earth not in attendance.
“The Bentley Moon Rally 2030 heralds a brand new period of automotive journey, fusing know-how, luxurious, and the boundless wonders of area exploration,” stated the designers.
The Crossing by Meredith O’Shaughnessy
Meredith O’Shaughnessy designed The Crossing, an idea that repurposes city multi-storey automobile parks into luxurious retail and leisure areas.
Every stage of the multi-storey area is designed to be a singular expertise of its personal. On one ground, visitors would be capable of go to a high-tech speaker room that doubles as a listening sales space utilizing Bentley’s in-car audio know-how, in addition to a live performance venue.
One other ground would characteristic a whiskey bar during which visitors can get pleasure from Bentley Bee honey-infused cocktails, whereas on the highest ground there may be an unique part for media and VIP visitors to discover Bentley’s materials improvements. These embody mycelium-grown leather-based and haptic experiences with seats made utilizing MotorSkins, that are robotic materials embedded with fluidics that hug the physique.
A particular characteristic of the idea is the driving monitor, which extends across the constructing and onto the roof. Utilizing projection mapping, prospects can select pre-set programmes that adapt the monitor to create an immersive personalised grand touring expertise, simulating scenic drives by means of Britain’s landscapes.
“The Crossing pioneers a brand new period of luxurious automotive retail, remodeling sterile showrooms into vibrant model hubs the place training, leisure and expertise effortlessly mix,” O’Shaughnessy stated.
The Bentley Future Archive by Landor & Fitch
Design studio Landor & Fitch envisaged a retreat nestled on a tidal island alongside the UK shoreline, crafted from native island supplies and powered by renewable vitality. It includes a customisation centre, a showcase area, spa and wellness amenities in addition to exhibition and hospitality areas.
Accessed through a tidal causeway, the expertise begins with guests descending into the Hidden Vault, which incorporates a sculptural interpretation of the enduring Bentley wings encompassed by an expansive assortment of non-fungible token (NFT) digital artworks.
The Showcase House incorporates a mechanised ground that may be used as a dynamic stage for occasions similar to automobile exhibitions or vogue exhibits. The hydraulic platform ground panels might be organized to disclose a central desk and seating constructed from reconstituted stone sourced from the island.
The Sunken Studio is a customisation area that may allow guests to browse and hand-pick from an unlimited library their most popular supplies and finishes to design their very own Bentley car. The area incorporates a central desk that shows a digital depiction of the customer’s automobile as they choose and place samples on the desk.
“The Bentley Future Archive emerges as an environmentally acutely aware sanctuary,” stated the designers. “The considerate and sympathetic design ensures a development that can go away a long-lasting legacy Bentley may be happy with.”
Bentley Intercontinental Pavilion by Extremely
Design company Extremely created Bentley Intercontinental Pavilion, a sequence of invite-only momentary pavilions located in 4 chosen places world wide, composed of domestically sourced supplies and constructed by native craftspeople.
The pavilions have been designed to showcase an imagined sequence of Bentley vehicles known as Intercontinental, which might have 4 variations that characteristic native supplies to replicate the distinctive tradition of every location.
Prospects curious about proudly owning a car within the particular sequence can be invited to the placement that displays the origin of the precise mannequin they’re curious about. Every pavilion is designed to harmoniously mix with its pure setting.
Throughout the pavilion, closing choices on the small print, finishes and supplies of the vehicles are made in collaboration with native artisans. The inside of every pavilion is purposefully restrained, enabling the area to come back alive by means of an AR expertise that aids prospects in making closing selections.
When the pavilion is now not wanted, it may be dismantled with out leaving a hint.
“This momentary area celebrates Bentley’s dedication to sustainable luxurious and craftsmanship whereas reflecting the essence of every location,” the designers stated. “It is an invite to discover native artistry and craftsmanship in chosen places.”
The Bentley Elysium Circuit by Manfred Loeprich
Manfred Loeprich designed The Bentley Elysium Circuit as a “luxurious retail journey that intertwines the model’s iconic heritage with its electrified future.”
The idea makes use of AR and VR applied sciences to allow prospects to discover Bentley’s electrical fashions, be taught in regards to the model’s historical past and take digital take a look at drives.
Utilising AI, the expertise was designed to tailor the journey to every buyer’s distinctive tastes and preferences.
It will characteristic a design studio that permits prospects to co-create their car with artisans, a sustainability pavilion showcasing Bentley’s inexperienced initiatives and journey to electrification, in addition to a heritage hall that invitations guests to discover Bentley’s historical past and improvements.
“The Bentley Elysium Circuit is a futuristic sanctuary the place know-how, heritage and luxurious converge, offering a compelling preview of Bentley’s electrified future,” Loeprich stated.
Inhabiting Fascia by Sara Martinez Zamora and Mario Serrano Puche
Inhabiting Fascia is a fabrication system proposed by Sara Martinez Zamora and Mario Serrano Puche to create the architectural interiors for Bentley retail areas and furnishings for Bentley Residing merchandise.
As a nod to Bentley’s craftsmanship and using veneered wooden and bespoke marquetry within the model’s automobile interiors, the idea employs a digital manufacturing course of during which sawdust is combined with an inorganic binder to supply tender, tactile wood objects utilizing 3D printing.
The mixture of 3D printing with sawdust would allow a excessive stage of customisation and adaptability, in that every piece or inside may be algorithmically decided to generate bespoke designs for every consumer and for various eventualities, starting from furnishings and room dividers to bespoke aggregations.
Every bit can be composed of an outer shell and an inside core, which permits for customisation of the outer pores and skin whereas protecting the structural integrity and scalability of the system. The inside core permits for simple connection and meeting, whereas permitting the outside to be customised to every consumer’s choice.
The designers envisioned the creation of a software program platform that permits customers to design personal and public areas of any room, together with sections for ergonomic actions similar to sitting, storing and shelving, in addition to enabling them to determine the extent of porosity desired for every aspect.
“As architects and designers, we should outline a future for interiors that’s non-destructive and non-extractive, which considers the environmental impression of the development trade,” the designers stated. “Our proposal fosters a way of open-endedness, ceaselessly reshaping itself to higher meet the wants of the consumer.”
BExperience by Daniel Czyszczoń
Daniel Czyszczoń designed an idea for promoting autonomous autos within the close to future known as BExperience.
The idea introduces the concept of the Bentley Mirror, the place passersby placed on good goggles utilising AR/VR know-how and look right into a mirror that can replicate their picture alongside varied merchandise supplied by Bentley.
Czyszczoń proposes that the development of autonomous car know-how will remodel the way forward for retail, the place the client is now not required to go to a showroom and, as a substitute, the automobile will autonomously drive itself to the placement of the client.
The proposal introduces take a look at autos known as Bentley Demo Automobiles, that are specifically designed to digitally show varied supplies and finishes, enabling infinite configurations that prospects can take a look at with out having to supply bodily supplies.
The autonomous high quality of the autos imply that prospects can concurrently take a look at drive the automobile whereas travelling from A to B, for instance whereas commuting, thus providing an expeditious choice within the retail journey.
The idea additionally proposes that prospects purchase entry to the vehicles, not the car itself, to enhance the growing want for flexibility and the choice to decide on and alter autos extra ceaselessly.
“BExperience is an idea for the expertise of promoting autonomous autos within the close to future,” Czyszczoń stated. “This strategy modifications the best way we take a look at how we promote a product.”
Bentley Sensorium by MOST Structure
Uk studio MOST Structure created a futuristic buyer lounge by combining a standard showroom with the options of a museum, immersive theatre and lounge.
The idea, which locations a deal with real-time customisation and augmentation, allows prospects to view, contact, really feel and work together with objects exhibited all through the area.
As prospects work together with the assorted objects, surrounding screens inform the story of expertise behind every merchandise. The screens show enhanced views of the objects from distinctive angles, similar to a macro view of leather-based grain or the development sequences behind an object’s creation.
Every expertise can be activated by proximity, haptic suggestions and voice interplay, negating the necessity for holding or utilizing any extra tools.
In actual time, the screens show customisation choices together with supplies, colors, shades and stitching, and even full automobile assemblies and condominium layouts.
The energy-efficient screens can be be flexibly programmed, whereas sensory management is carried out through shadow monitoring enhanced by Braille embossing and audio cues.
“This idea of future buyer lounges represents the optimum mixture of richness of expertise with the minimal useful resource consumption,” the designers stated.
Honey “B” Lab by Juliette Cardenas
Juliette Cardenas has taken Bentley’s Excellence Centre for Honey Manufacturing a step additional to create the Honey “B” Lab, a analysis and experimentation hub focussed on honey.
The idea incorporates a uncooked honey tasting spot the place guests can pattern the pure produce of the native hives. The bar is designed to serve not solely as a pleasurable expertise, however as an academic alternative to focus on the product’s high quality and convey consciousness to the significance of bees for the atmosphere.
One other a part of the idea is the Gastronomic Hive, the place an assortment of dishes created with honey because the hero ingredient – with each candy and savoury flavour profiles – are served as a part of a tasting menu.
The “B” Bar would characteristic a honey cocktail menu and distillery lab, which is designed to use Bentley’s craftsmanship to refreshments.
“In a planet of colossal mountains, infinite oceans, and monumental creatures, we now perceive the immeasurable worth of the smallest dwelling beings,” Cardenas stated.
“All bees want properties and meals sources, so will probably be a ravishing imaginative and prescient having the Bentley title related to vibrant and flowery landscapes that honour them,” she continued.
The Bentley Pavilion by Manny Kapoor
Rochester, Michigan, USA
The Bentley Pavilion, designed by Manny Kapoor, combines a bodily showroom area that includes Bentley’s automotive and residential furnishing strains with a digital area that allows the model’s international clientele to have interaction and immerse themselves within the Bentley world.
The pavilion incorporates a design studio during which prospects use augmented actuality and digital actuality to work together with digital interfaces. It additionally gives tangible product samples to personalise their merchandise, from choosing the paint of their automobile to the upholstery of their sofas.
The method integrates AI-powered ideas based mostly on prospects’ preferences, making customisation intuitive and user-friendly.
The showroom makes use of photo voltaic panels, rainwater harvesting techniques and energy-efficient home equipment for its operations, whereas the digital area will allow carbon credit earned from prospects’ sustainable decisions to be recorded and rewarded utilizing blockchain know-how.
“The Pavilion will function a haven for Bentley fanatics and a beacon for potential prospects, showcasing the model’s prowess in each automotive and life-style luxurious,” Kapoor stated.
Bentley Metaverse Expertise Centre by Leonid Krykhtin, Eunji Choi, Wendy Li and Wang Di
Leonid Krykhtin Design Community designed the Metaverse Expertise Centre, a retail idea that includes absolutely immersive digital areas for exhibitions and occasions, slicing down the need for resource-intensive bodily shows to scale back its environmental footprint and to additional promote acutely aware consumption.
The digital journey begins on the DNA Time Capsule, which makes use of VR/AR know-how to allow guests to delve into Bentley’s historical past, achievements and aspirations.
Past automotive design, the centre incorporates a digital Life-style Lounge, which hosts unique digital VIP occasions starting from high fashion vogue exhibits to avant-garde artwork exhibitions.
Teleportation portals supply instantaneous journey throughout the metaverse, whereas the Digital Take a look at Monitor, formed like a trefoil Mobius loop, hyperlinks all key areas throughout the centre the place visitors can test-drive their customized digital Bentley.
On the Bespoke Creation Studio, visitors can associate with AI assistants to design their ultimate Bentley. The studio gives superior haptic VR gloves that allow tactile interplay with digital samples and every design alternative is visualised in real-time.
“The Bentley Metaverse Centre expands the notion of luxurious, morphing it into a completely immersive, extremely personalised and eco-conscious expertise,” the designers stated.
Partnership content material
The Future Luxurious Retail Design Competitors is a partnership between Dezeen and Bentley. Discover out extra about Dezeen partnership content material right here.