&Custom designs whole house in takeover of 18th-century townhouse
Danish furnishings model &Custom has opened the doorways to a four-storey showroom in Copenhagen, that includes a whole house and rooms designed by Jaime Hayon and Area Copenhagen.
Unveiled throughout 3 Days of Design in an exhibition titled Beneath One Roof, &Custom’s design crew has reworked the inside of an 18th-century townhouse on 4 Kronprinsessegade.
The highest flooring has change into The Condo, a whole residence inside that’s described by Els Van Hoorebeeck, inventive and model director for &Custom, as “the cherry on the cake”.
Regardless of being fully kitted out within the model’s merchandise, it was designed to have the texture of a lived-in house relatively than a showroom.
“Whenever you enter, you’re feeling this stability between colors and neutrals, between wooden tones and glass or steel, and between traditional and up to date designs,” Van Hoorebeeck instructed Dezeen.
“There’s quite a lot of product in there, however you do not discover it,” she stated.
Spanish designer Hayon has created two rooms on the primary flooring, which give an perception into the inventive course of behind merchandise he has developed for &Custom.
The primary, known as Cupboard of Curiosities, encompasses a glass show case stuffed with objects and drawings, revealing the varieties and pictures that encourage Hayon’s designs.
The second presents new works by Hayon – together with the Momento vessels and a restricted version of his Formakami pendant lamp – in a scenography framed by massive silhouette characters. This room is known as Teatro Surreal.
“We felt it was vital to point out the world that his merchandise come out of,” stated Van Hoorebeeck.
The 2 rooms by Danish interiors studio Area Copenhagen will be discovered on the second flooring.
Constructing on the studio’s expertise in lodge and restaurant design, these rooms take the type of a bar and a eating room. Right here, shades of inexperienced and brown mix with recent herbs and vegetation to convey a way of nature.
New merchandise are peppered all through these two rooms.
They embrace the Hint storage cupboards, that are stuffed with kitchen utensils and tableware, and the Accumulate rugs.
Based in 2010 by Martin Kornbek Hansen, &Custom combines up to date and traditional design in its collections.
The model has been based mostly at 4 Kronprinsessegade since 2018, however the constructing primarily served as a headquarters, with places of work positioned on the higher ranges.
The corporate has now moved its places of work to a different close by location, which made it potential to open your entire townhouse as much as the general public for the primary time.
Different areas revealed in Beneath One Roof embrace the Verner Panton Lounge, which is devoted to mid-century items by the late Danish designer such because the 1968 Flowerpot lamps.
There are additionally rooms designed to enchantment to the senses. These embrace the Listening Lounge, a relaxed house stuffed with music, and Mnemonic, which centres round a spread of room scents.
Different key areas embrace a “workshop” showcasing the probabilities of the modular workspace furnishings, an archive stuffed with unique drawings and classic samples, a restaurant and a store.
Van Hoorebeeck hopes the areas will assist inform the tales behind the merchandise.
“What we needed to do right here is to create an entire universe,” she stated. “Each room relies on displaying a distinct ambiance between up to date and traditional designs.”
“Now the structure of the home is ready and yearly we’ll simply adapt it,” she added.
The pictures is courtesy of &Custom.
3 Days of Design happened in venues round Copenhagen from 7 to 9 June 2023. See Dezeen Occasions Information for info, plus a listing of different structure and design occasions happening world wide.
