&Custom designs whole house in takeover of 18th-century townhouse

Danish furnishings model &Custom has opened the doorways to a four-storey showroom in Copenhagen, that includes a whole house and rooms designed by Jaime Hayon and Area Copenhagen.

Unveiled throughout 3 Days of Design in an exhibition titled Beneath One Roof, &Custom’s design crew has reworked the inside of an 18th-century townhouse on 4 Kronprinsessegade.

The Condo takes excessive flooring of the townhouse

The highest flooring has change into The Condo, a whole residence inside that’s described by Els Van Hoorebeeck, inventive and model director for &Custom, as “the cherry on the cake”.

Regardless of being fully kitted out within the model’s merchandise, it was designed to have the texture of a lived-in house relatively than a showroom.

The Apartment in Under One Roof by &Tradition
Designed by &Custom’s in-house crew, the present residence combines traditional and up to date

“Whenever you enter, you’re feeling this stability between colors and neutrals, between wooden tones and glass or steel, and between traditional and up to date designs,” Van Hoorebeeck instructed Dezeen.

“There’s quite a lot of product in there, however you do not discover it,” she stated.

Bedroom for The Apartment in Under One Roof by &Tradition
The bed room showcases a brand new quilted bedspread by French duo All of the Approach to Paris

Spanish designer Hayon has created two rooms on the primary flooring, which give an perception into the inventive course of behind merchandise he has developed for &Custom.

The primary, known as Cupboard of Curiosities, encompasses a glass show case stuffed with objects and drawings, revealing the varieties and pictures that encourage Hayon’s designs.

Jaime Hayon's Cabinet of Curiosities in Under One Roof by &Tradition
Jaime Hayon has created a room known as Cupboard of Curiosities

The second presents new works by Hayon – together with the Momento vessels and a restricted version of his Formakami pendant lamp – in a scenography framed by massive silhouette characters. This room is known as Teatro Surreal.

“We felt it was vital to point out the world that his merchandise come out of,” stated Van Hoorebeeck.

Jaime Hayon's Teatro Surreal in Under One Roof by &Tradition
Jaime Hayon’s Teatro Surreal creates a scenography for his new merchandise

The 2 rooms by Danish interiors studio Area Copenhagen will be discovered on the second flooring.

Constructing on the studio’s expertise in lodge and restaurant design, these rooms take the type of a bar and a eating room. Right here, shades of inexperienced and brown mix with recent herbs and vegetation to convey a way of nature.

New merchandise are peppered all through these two rooms.

They embrace the Hint storage cupboards, that are stuffed with kitchen utensils and tableware, and the Accumulate rugs.

Space Copenhagen's dining room in Under One Roof by &Tradition
Area Copenhagen has created a eating room in shades of inexperienced and brown

Based in 2010 by Martin Kornbek Hansen, &Custom combines up to date and traditional design in its collections.

The model has been based mostly at 4 Kronprinsessegade since 2018, however the constructing primarily served as a headquarters, with places of work positioned on the higher ranges.

Verner Panton Lounge in Under One Roof by &Tradition
The Verner Panton Lounge showcases the Flowerpot lamps

The corporate has now moved its places of work to a different close by location, which made it potential to open your entire townhouse as much as the general public for the primary time.

Different areas revealed in Beneath One Roof embrace the Verner Panton Lounge, which is devoted to mid-century items by the late Danish designer such because the 1968 Flowerpot lamps.

Archive in Under One Roof by &Tradition
An archive room is stuffed with unique drawings and classic samples

There are additionally rooms designed to enchantment to the senses. These embrace the Listening Lounge, a relaxed house stuffed with music, and Mnemonic, which centres round a spread of room scents.

Different key areas embrace a “workshop” showcasing the probabilities of the modular workspace furnishings, an archive stuffed with unique drawings and classic samples, a restaurant and a store.

Shop in Under One Roof by &Tradition
A restaurant and store are positioned on the bottom flooring

Van Hoorebeeck hopes the areas will assist inform the tales behind the merchandise.

“What we needed to do right here is to create an entire universe,” she stated. “Each room relies on displaying a distinct ambiance between up to date and traditional designs.”

“Now the structure of the home is ready and yearly we’ll simply adapt it,” she added.

The pictures is courtesy of &Custom.

3 Days of Design happened in venues round Copenhagen from 7 to 9 June 2023. See Dezeen Occasions Information for info, plus a listing of different structure and design occasions happening world wide.