Kankan, a model that sells hand and physique wash in fizzy drink-style cans, has upgraded its packaging with a brand new visible identification and a reusable clip-on pump.
London-based studios Morrama and Two Occasions Elliott teamed up on the redesign, which celebrates the usage of the can but in addition improves the look and performance of Kankan’s merchandise.
Morrama was chargeable for designing the recycled plastic pump that clips straight onto the can and might be reused time and time once more.
In the meantime, banding studio Two Occasions Elliott developed a model identification that attracts on each the blocky aesthetic of the can and the pure elements that go into Kankan’s merchandise.
“It is a extra elevated, premium supply that matches the standard of the merchandise inside,” stated Kankan co-founder Eliza Flanagan.
“Our mission is to point out that trendy sustainability needn’t be reminiscent of the times of previous,” she instructed Dezeen. “We really feel it will possibly have a broader enchantment.”
Flanagan and fellow co-founder Mary McLeod first launched Kankan in 2019, with the intention of making a extra handy and sustainable method to refill merchandise.
Using aluminium cans meant the packaging was extremely distinctive and rather more recyclable than the plastic pouches utilized by different manufacturers. However it wasn’t as enticing as different physique washes available on the market nor as simple to make use of, Morrama stated.
Tasked with bettering the performance, the studio’s technique was to rethink the refill course of so prospects would not need to decant the liquid cleaning soap right into a separate container.
As a substitute, a reusable pump merely clips onto the highest of the can and is secured tight with a thumb screw.
“We took this as a possibility to essentially strip again the fabric used and think about the can itself as a part of the product,” stated Jo Barnard, who’s Morrama’s artistic director and one of many co-founders of local weather motion group Design Declares.
The pump is primarily created from post-consumer recycled polypropylene. There’s a small quantity of virgin plastic concerned, however Barnard hopes to discover a technique to design this out.
“We selected to make use of recycled polypropylene due to the circularity of it,” she stated. “Not solely is it created from waste plastic however it may be recycled on the finish of life.”
“In fact, there are many fantastic bio-based supplies on the market,” she added. “However most of them would by no means stand as much as the damp environments a WC and we wish the Kankan pump for use time and again.”
The subsequent step was to make some refined changes to the can.
The brand new model is created from tinplate reasonably than aluminium so it is not susceptible to rust and contains a lid that peels off utterly to make it simpler to connect the pump.
For the brand new graphic identification, Two Occasions Elliott developed a emblem font that takes its cues from the form of the can.
“Every letter is predicated on the thought of being stackable and uniform just like the can itself,” stated designer Edmund Lock.
Different features of the visible identification reference Kankan’s vary of fragrances, that are made utilizing solely important oils.
Completely different colors are assigned to every of the 4 fragrances – Grounded, Harvest, New Leaf and Bloom.
These hues, which embrace shades of lilac, olive inexperienced, sage inexperienced and yellow, are supposed to really feel contemporary but in addition complement the chilly, industrial look of the uncovered steel.
“I believe that is a little bit of a trope inside the trade to do issues that really feel very pure, very delicate,” stated Lock. “However we needed it to be extra forward-thinking, leaning into this fusion of nature with science and know-how.”
The merchandise are shipped in cardboard packaging, serving to to additional cut back their carbon footprint.
“Our ambition is to make round options easy and simple for the buyer,” added Flanagan. “We hope that by making refills extra handy, it helps broaden the enchantment and reduces our consumption of single-use plastics within the dwelling.”
Morrama and Two Occasions Elliott are each acquainted with designing sustainably-minded merchandise.
Morrama’s earlier work features a recyclable Covid-19 take a look at equipment and a razor that targets the problem of plastic waste, whereas Two Occasions Elliott’s portfolio consists of the branding for refillable deodorant Fussy.