Boyy flagship in Milan reveals layers of the shop's historical past

Danish artist Thomas Poulsen, also called FOS, has revamped the flagship retailer of equipment model Boyy in Milan, protecting time-worn surfaces left over from the positioning’s former fit-outs.

This marks the third time that FOS has refreshed the area on By way of Bagutta since 2021, as a part of the artist’s plan to create a dynamic “evolving” retailer.

FOS has redesigned Boyy’s flagship in Milan

In its first incarnation, the Boyy flagship had funhouse-style mirrors, partitions draped in pale pink material and cobalt-blue carpets emblazoned with on a regular basis objects.

This color scheme was inverted for the second iteration of the shop that includes blue partitions and bubblegum-pink carpet. Components of each of those schemes now stay within the retailer’s third and ultimate type, which was left purposefully unfinished.

Interior of Boyy flagship store in Milan designed by FOS
Unpanelled sections of the wall reveal the shop’s previous fit-outs

“This area was an experiment in formulating a shared language for a way Boyy might develop as a model,” FOS defined.

“We began by creating an set up – the primary rendition – then used that have to create a second set up, and eventually constructed upon the mixed expertise to create this ultimate everlasting area that we now have now arrived at.”

“We all the time envisioned the third rendition as the ultimate act,” added Boyy co-founder Jesse Dorsey.

Interior of Boyy flagship store in Milan designed by FOS
Equipment are displayed inside illuminated glass vitrines

The Boyy flagship now has partitions panelled with the identical gray ceppo stone that clads the shop’s facade.

Some areas have been left with out panelling, revealing the aged, fabric-lined partitions left behind by a earlier occupant – a 50-year-old vintage store that bought quaint Americana-style objects for the house.

Blue material may also be seen hanging within the rear nook, saved from FOS’s second overhaul of the area.

These swathes of time-worn material have been enclosed inside aluminium window frames, as have been a few of the retailer’s show items.

Elsewhere, Boyy’s number of sneakers and purses may be showcased in a number of illuminated glass vitrines or on the ledge that runs across the periphery of the shop.

Interior of Boyy flagship store in Milan designed by FOS
The shop has been completed with terrazzo flooring

FOS additionally created a show shelf round a crumbling structural column that sits in the midst of the ground plan.

A few tiered, sea-green bench seats have been dotted all through the shop as ornament, complementing the flecks of greens stone which might be discovered within the terrazzo flooring.

Interior of Boyy flagship store in Milan designed by FOS
Curved benches present seating all through the shop

Milan is house to an abundance of visually putting retail areas.

Others embrace the Moschino flagship, which was designed to reference the historical past of historic Italy, and the Off-White retailer, which is decked out with pure supplies like Patagonia granite.