Bentley and Dezeen launch Future Luxurious Retail Design Competitors

Dezeen has teamed up with Bentley Motors to run a world design competitors that challenges architects and designers to outline the way forward for luxurious retail.

The Dezeen x Bentley: Future Luxurious Retail Design Competitors is free to enter for anybody over the age of 18 of any occupation and from any nation all over the world.

The competition is open for entries till 7 July 2023. It options complete prize cash of £30,000 and a prime prize of £15,000.

Full particulars of the right way to enter the competitors could be discovered within the competitors transient and guidelines.

The Future Luxurious Retail Design Competitors is a partnership between Dezeen and Bentley, a model synonymous with luxurious motoring however which is more and more making use of the craftsmanship and technical innovation its automobiles are identified for to dwelling furnishings, interiors and even structure with its Bentley Residences.

Contest challenges designers to reimagine the way forward for luxurious retail

Via the competitors, Dezeen and Bentley will discover the momentous adjustments at the moment happening within the luxurious business and search to find forward-thinking concepts for each digital and bodily luxurious retail experiences of the long run, out and in of the automotive world.

“We consider in making a holistic luxurious life-style for all of our prospects. For over 100 years, we have been pushing boundaries and always innovating,” the model mentioned. “It is this daring, change-making angle that enables us to step out of the automobile and into all different facets of your life.”

“The professional craftsmanship we pursue inside our residences is born out of a want to create seamless, ultra-modern residing areas,” Bentley continued.

Contestants are tasked with creating revolutionary concepts for what luxurious retail may appear like in 2030 and past.

They’re free to think about any expertise they like – real-world, digital, or a hybrid – for any luxurious sector: structure, audio, automotive, style, furnishings, hospitality, interiors, actual property, speciality journey, wellness or another luxurious services or products that Bentley may develop into sooner or later.

Competitors marks second of great change within the luxurious industries

The competitors takes place at a time when each the automotive and luxurious industries are present process a interval of profound transformation.

Automotive manufacturers are electrifying their product strains en masse, transferring away from the beforehand ubiquitous inside combustion engine for the primary time in over a century.

Concurrently, producers are rethinking the normal automobile dealership mannequin, which has been the bedrock of automotive retail for generations.

Different luxurious industries are additionally dealing with unprecedented change. More and more, manufacturers are looking for to diversify their product and repair portfolios to achieve new prospects whereas redefining the function of their brick-and-mortar shops as these prospects more and more store on-line.

On the identical time, they’re experimenting with pioneering new digital applied sciences akin to Web3, digital actuality and augmented actuality, that are blurring the boundaries between the bodily and digital worlds.

All of the whereas, the very notion of “luxurious” is shifting, with high-end customers altering their priorities and behaviours as they give the impression of being to make extra sustainable life-style selections.

Bentley too is remodeling. The model has dedicated to electrifying its total automobile lineup by 2030 whereas it concurrently ventures into different modern luxurious life-style sectors, together with furnishings and inside design with its Bentley Dwelling vary of furnishings.

With the primary Bentley Residence set to finish in Miami in 2026, the model can also be getting into the world of structure and actual property for the primary time.

It’s in opposition to this backdrop that Dezeen and Bentley have teamed as much as invite architects and designers to outline the way forward for luxurious retail.

Entries can be judged in opposition to 4 standards

Dezeen and Bentley are looking for authentic and revolutionary concepts for the competitors. Entries can be judged in opposition to 4 key standards:

Expertise: Present prospects with a wealthy, fulfilling and revolutionary luxurious retail expertise
Customisation: Present a bespoke and personalised expertise for purchasers
Sustainability: Scale back and ideally eradicate any unfavourable impression on the surroundings
Model alignment: Draw from the wealthy heritage of Bentley’s craftsmanship and technological innovation

Entries can be judged by an professional judging panel, which can be introduced on Dezeen within the coming weeks.

Competitors closes for entries on 7 July

The Future Luxurious Retail Design Competitors closes for entries at midnight on 7 July 2023.

Three finalists can be introduced and revealed on Dezeen in August 2023. Of those finalists, a winner can be chosen, in addition to a runner-up and third place.

The winner will win the highest prize of £15,000, whereas the runner-up will obtain £10,000 and the third-placed entrant will obtain £5,000.

For extra details about the right way to enter, together with the total transient and guidelines, go to

Partnership content material

The Future Luxurious Retail Design Competitors is a partnership between Dezeen and Bentley. Discover out extra about Dezeen partnership content material right here.