DALLAS–(Firm WIRE)–At Dwelling Group Inc. (NYSE:Residence), the dwelling décor superstore, declared proper now that Ashley Sheetz, the corporate’s Important Selling Officer and Important Digital Officer, has obtained Chain Retailer Age journal’s High rated Ladies in Retail Technological know-how award, honoring females who’re major the fee of their use of modern retail applied sciences. Ms. Sheetz was additionally acknowledged as one explicit of 5 Prime Ladies of all ages of the Yr.
“Ashley’s crew, together with our IT and retailer teams, led the productive acceleration of our omnichannel technique all through the pandemic,” defined At Dwelling Chairman and CEO Lee Chook. “They confirmed nimbleness, willpower and grit by instantly growing our Purchase On-line Determine on-up in Retailer (BOPIS) talents and introducing curbside and regional transport at $10, which was a severe exercise changer for At Family. These improvements assisted us provide the simplest yr within the firm’s document.”
Ms. Sheetz potential prospects At Residence’s advertising and promoting, public relations, CRM and loyalty, e-commerce and omnichannel initiatives as correctly as consumer insights, purchaser experience and shopper help for the differentiated retailer.
“I’m honored to take this award on behalf of the At Family group and humbled to be bundled in a really superb and groundbreaking group of feminine leaders in technological know-how,” claimed Sheetz. “I’m additionally so extraordinarily grateful to my employees, my companions in IT and the entire At Family company. With out their collaboration and help, we as an organization wouldn’t have obtained these outstanding advantages by way of revolutionary technological developments this 12 months.”
Because the coronavirus speedily impacted At Residence’s capabilities nationwide earlier spring, Ms. Sheetz and her workforce labored with the IT and retail outlet teams to expedite a BOPIS pilot of 28 retailers and expanded it to greater than 200 retailers in a make a distinction of weeks. As well as, she led the beginning of curbside pickup and promptly expanded the corporate’s partnership with nationwide supply service PICKUP to supply contactless $10 future-day neighborhood transport. Postmates was additionally additional as a national transport husband or spouse.
Ms. Sheetz has reworked At Residence’s retail promoting and advertising system from one explicit that was largely based mostly on traditional promotion to a powerhouse of digital and analytical advertising and promoting, which embody the corporate’s Insider Advantages loyalty technique, which has much more than 9 million associates. She carries on to leverage advertising expertise to guide meaningfully to At Residence’s topline growth. She has been a driving energy behind swift and daring actions to proficiently regulate the execution of At Residence’s extended-expression strategic initiatives to improved serve customers, when additionally prioritizing the wellbeing and fundamental security of shoppers and crew customers during these unprecedented occasions.
About At Residence Group Inc.
At Family (NYSE: Residence), the property décor superstore, offers extra than 50,000 on-development residence items to wholesome any price range or design and magnificence, from furnishings, mirrors, rugs, artwork and housewares to tabletop, patio and seasonal decor. At Residence is headquartered in Plano, Texas, and at current operates much more than 220 retailers in 40 states. For rather more info, it is best to check out us on line at dealer.athome.com.